Everyone knows that digital marketing is one of the most important aspects of any business. But, what digital marketing tools should you use to make sure your campaigns are successful?

You might not think that using the right tools is one of the most critical aspects of successful digital marketing, but this could be a fatal mistake. Digital marketers rely on these tools for everything from social media posts and analytics tracking to all-important SEO optimization.

From Facebook to Google Analytics, digital marketers have a slew of tools at their disposal. Whether you’re just starting out or an established brand, these 5 common tools will help you accomplish your goals and grow your business.

1.     Major Social Media Platforms

It’s no secret that social media has become one of the most important ways to reach potential customers and their networks. Facebook and Twitter are just two examples of how businesses have used these platforms as avenues for connecting with people on a personal level. Businesses need to be aware that it doesn’t stop there, though; many other popular social media sites exist. There’s Instagram, Snapchat, Tiktok, and many more.

However, you want to ensure you use social media platforms that contain a large number of your target audience. One of the most underrated features is that these platforms are great for marketing and make it easier to have a social media presence.

The Facebook Ads Manager makes running ads and tracking performance easy, while Hootsuite or Buffer, used in conjunction with the social media platforms, allows you to schedule posts on all your favorite networks at once.

2.     Visual Design Tool

How important is design to your business?  In today’s digital world, it’s more than just a luxury. Digital marketing has never been more essential but producing quality content while managing your digital presence is an important aspect to focus on.

Great design is necessary for any business, but it’s often difficult to find the time or resources to create beautiful visuals or graphics. Luckily there are many tools out there that will help you with this process and give your business an edge over competitors.

With the help of design programs like Canva and Photoshop, you can take your digital marketing to a whole new level. These tools allow anyone with limited graphic skills to add dynamic images that will captivate any audience.

Also, while Photoshop comes with a steep learning curve, Canva is an amazing tool that allows you to quickly create graphics such as social media images or banners using templates and your own choice of fonts, colors, layouts, etc. You can also upload your logo or any other image for branding purposes. You can source free stock images from websites like Pixabay and Pexels.

3.     Analytics Digital Marketing Tool

An analytics tool allows marketers and business owners to gather insights about their website’s and social media pages’ performance, providing them with data that helps them better understand their audience and improve their digital marketing strategy.

Analytics can help you see how your customers are interacting with your pages so you can design better products, services, features, or content that will keep them coming back.

The range of analytics tools is ever-expanding as the digital world continues to grow. From Google Analytics (designed to track stats for web traffic) and social media analytic software, like Facebook Audience Insights and Twitter Analytics, which provide metrics related to engagement, marketers can use these handy programs in optimizing their digital marketing campaigns.

4.     Content Marketing Tool

Whether it be blogs, social media posts, videos, or infographics, we live in a content-driven society. It is important to create relevant and compelling content to keep your target audience engaged.

And luckily, there are many tools out there that can help make this easier on you. Standard content marketing tools out there include Buzzsumo, HubSpot, and Coschedule.

From finding influencers with large followings to tracking where your competitors’ tweets go viral, BuzzSumo has got you covered. Tools like CoSchedule and Hubspot can help you identify content opportunities, craft blog posts that resonate with your audience, and Buffer can help you find out what fans are talking about on social media.

5.     Email Marketing Tool

One of the tools that have transitioned from traditional marketing methodology into digital marketing is email marketing tools. These days, email marketing can be used for everything from sending out mass emails with updates on new products to personalizing messages with customer data like purchase history and demographics information to sending targeted offers based on customers’ interactions with your brand online – all while tracking engagement rates and ROI (return on investment).

Using popular content and a friendly tone, marketers, can encourage their users to take additional steps like signing up for events and buying products with email marketing.

It’s never been easier to start a successful email marketing campaign. As opposed to the days of just sending spam, today, there are platforms like MailChimp, ConvertKit, and GetResponse that provide marketers with automated campaigns as well as easy-to-understand analytics for every one they send out.

CONCLUSION

Digital marketing is a hot topic. It’s no surprise that every company needs to have an online presence to succeed. Unfortunately, not everyone knows what they’re doing when marketing their products or services on the internet and social media.

These top 5 digital marketing tools will help you analyze your audience and create great content with them in mind so you can reach more potential customers while also giving value to those who already know about your brand.

Now that you’ve learned about the best digital marketing tools, it’s time to take action. Contact The CC-Creator today for exceptional content that gets results!