National Poetry Month: The Road Not Taken – Robert Frost
I’m not sure if Robert Frost was thinking about career choices when he wrote this poem, but it’s a great description of what happened to me. Make the road you take your own, and don’t worry too much about what others think.
Thinking About Negative Personas – 4 Reasons Why You Should Create One
If you’re in the process of creating buyer personas, then it’s time for all businesses to start thinking about negative personas. Here are four reasons why!
5 Easy Steps To Creating Buyer Personas For Your Small Business
This week, I’ll be taking a close look at how to create buyer personas in 5 easy steps without feeling like you are writing your final exams.