Thinking About Negative Personas – 4 Reasons Why You Should Create One

If you’re in the process of creating buyer personas, then it’s time for all businesses to start thinking about negative personas. Here are four reasons why!
5 Easy Steps To Creating Buyer Personas For Your Small Business

This week, I’ll be taking a close look at how to create buyer personas in 5 easy steps without feeling like you are writing your final exams.
Why You Need To Create A Buyer Persona For Your Small Business

One of the essential parts of creating a marketing strategy is knowing who your target market is. Unfortunately, many businesses don’t create buyer personas because they simply do not understand the importance or are overwhelmed by data from various sources.